Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python / Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali.

Format:

Book

Author/Creator:

Baig, Mirza Rahim, author.

Govindan, Gururajan, author.

Shrimali, Vishwesh Ravi, author.

Language:

English

Subjects (All):

Consumer behavior--Data processing.

Consumer behavior.

Marketing--Data processing.

Marketing.

Physical Description:

1 online resource (637 pages)

Edition:

Second edition.

Place of Publication:

Birmingham ; Mumbai : Packt Publishing, [2021]

Biography/History:

Baig Mirza Rahim: Mirza Rahim Baig is a Data Science and Artificial Intelligence leader with over 13 years of experience across e-commerce, healthcare, and marketing. He currently holds the position of leading Product Analytics at Marketing Services for Zalando, Europe's largest online fashion platform. In addition, he serves as a Subject Matter Expert and faculty member for MS level programs at prominent Ed-Tech platforms and institutes in India. He is also the lead author of two books, 'Data Science for Marketing Analytics' and 'The Deep Learning Workshop, ' both published by Packt. He is recognized as a thought leader in my field and frequently participates as a guest speaker at various forums. Govindan Gururajan: Gururajan Govindan is a data scientist, intrapreneur, and trainer with more than seven years of experience working across domains such as finance and insurance. He is also an author of The Data Analysis Workshop, a book focusing on data analytics. He is well known for his expertise in data-driven decision-making and machine learning with Python. Ravi Shrimali Vishwesh: Vishwesh Ravi Shrimali graduated from BITS Pilani, where he studied mechanical engineering, in 2018. He also completed his Masters in Machine Learning and AI from LJMU in 2021. He has authored - Machine learning for OpenCV (2nd edition), Computer Vision Workshop and Data Science for Marketing Analytics (2nd edition) by Packt. When he is not writing blogs or working on projects, he likes to go on long walks or play his acoustic guitar.

Summary:

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.

Contents:

Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python

Notes:

Description based on print version record.

ISBN:

1-80056-388-4

OCLC:

1273978966