Gendai kōkoku zensho : dejitaru jidai e no riron to jissen = Contemporary issues in advertising : principles and practice / hen, Tanaka Hiroshi, Kishi Shizue, Shimamura Kazue ; Maruoka Yoshito [and nine others].
現代広告全書 : デジタル時代への理論と実践 = Contemporary issues in advertising : principles and practice 編, 田中洋, 岸志津江, 嶋村和恵 ; 丸岡吉人 [and nine others].

Format:

Book

Author/Creator:

Maruoka, Yoshito, 1958- author.

Contributor:

Tanaka, Hiroshi, 1951- editor.

Kishi, Shizue, 1951- editor.

Shimamura, Kazue, 1955- editor.

田中洋, 1951- editor.

岸志津江, 1951- editor.

嶋村和恵, 1955- editor.

Language:

Japanese

Subjects (All):

Internet advertising--Japan.

Internet advertising.

Internet marketing--Japan.

Internet marketing.

Japan.

Physical Description:

xii, 270 pages : illustrations ; 22 cm

Edition:

Shohan.

初版.

Other Title:

Contemporary issues in advertising : principles and practice

Place of Publication:

Tōkyō-to Chiyoda-ku : Kabushiki Kaisha Yūhikaku, 2021.

東京都千代田区 : 株式会社有斐閣, 2021.

Language Note:

Japanese.

Notes:

Includes bibliographical references and indexes.

ISBN:

9784641165885

4641165882

OCLC:

1337565051