Audience-ology : how moviegoers shape the films we love / Kevin Goetz with Darlene Hayman ; [foreword by Chris Meledandri].

Format:

Book

Author/Creator:

Goetz, Kevin, 1962- author.

Hayman, Darlene, 1954- author.

Contributor:

Meledandri, Chris, writer of foreword.

Language:

English

Subjects (All):

Motion picture audiences.

Motion pictures--Production and direction.

Motion pictures.

Motion picture industry.

Physical Description:

xii, 225 pages : illustrations ; 22 cm

Edition:

First Tiller Press hardcover edition.

Other Title:

Audienceology

Place of Publication:

New York, NY : Tiller Press, 2021.

Summary:

Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.

Goetz takes readers into one of the most secretive place in Hollywood. A place where average people rewrite America's cinematic history by watching a rough cut of a new film, and giving their unfettered opinions. Each chapter features an aspect (or two) of the test-screening process, and illustrates how those particular aspects changes the movies you love today. -- Adapted from jacket

Contents:

Machine generated contents note: 1. Finding My "And"

2. Locked Doors, Severed Heads, and the Early History of Test Screenings

3. The Lights in Minneapolis

4. The Girl in the Black Cocktail Dress

5. Know Thy Audience

6. From Straight-to-DVD to Five F*cking Sequels

7. Scores Settle Scores

8. When Bad Things Happen to Good Movies

9. It's Like Seeing Your Lover Naked for the First Time

10. Spock, Laddie, and Lessons in Managing Highly Emotional Individuals.

Notes:

"A Hollywood memoir"--Jacket.

Includes bibliographical references and indexes.

ISBN:

9781982186678

1982186674

OCLC:

1276800247

Publisher Number:

99989550021