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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen.
- Format:
- Book
- Author/Creator:
- Kerpen, Dave, author.
- Greenbaum, Michelle, author.
- Berk, Robert E., 1923- author.
- Language:
- English
- Subjects (All):
- Internet marketing.
- Online social networks.
- Social media--Economic aspects.
- Social media.
- Customer relations.
- Branding (Marketing).
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Edition:
- Revised and expanded third edition.
- Place of Publication:
- New York : McGraw-Hill Education, [2019]
- Summary:
- Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media.If you're not in the social media marketing game, you're not in the game at all.
- Contents:
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 Listen First, and Never Stop Listening
- Chapter 2 Way Beyond "Women 25 to 54": Define Your Target Audience Better Than Ever
- Chapter 3 Use Social Network Ads for Much Greater Impact
- Chapter 4 Think-and Act-Like Your Consumer
- Chapter 5 Invite Your Customers to Be Your First Fans
- Chapter 6 Engage: Create True Dialogue with, and Between, Your Customers
- Chapter 7 Respond Quickly to All Bad Comments
- Chapter 8 Respond to the Good Comments Too
- Chapter 9 Be Authentic
- Chapter 10 Be Honest and Transparent
- Chapter 11 Should You Ask a Lot of Questions?
- Chapter 12 Provide Value (Yes, for Free!)
- Chapter 13 Share Stories (They're Your Social Currency!)
- Chapter 14 Inspire Customers and Influencers to Share Your Stories
- Chapter 15 Integrate Social Media into the Entire Customer Experience
- Chapter 16 Admit When You Screw Up, and Then Leverage Your Mistakes
- Chapter 17 Consistently Deliver Excitement, Surprise, and Delight
- Chapter 18 Don't Sell! Just Make It Easy and Compelling for Customers to Buy
- Conclusion: Just Be Likeable
- Appendix: A Refresher Guide to the Social Networks That Matter Most
- Notes
- Index.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781260453287
- 1260453286
- OCLC:
- 1090353618
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