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Trademarks of the 40's and 50's / by Eric Baker & Tyler Blik ; introduction by Steven Heller.
LIBRA NC998.5.A1 B36 1988
Available from offsite location
- Format:
- Book
- Author/Creator:
- Baker, Eric, 1949-
- Language:
- English
- Subjects (All):
- Commercial art--United States--Themes, motives.
- Commercial art.
- Trademarks--United States--History--20th century--Themes, motives.
- Trademarks.
- Decoration and ornament--United States--Art deco--Themes, motives.
- Decoration and ornament.
- Art deco.
- Themes, motives.
- History.
- United States.
- PRo Venturi, Robert; Brown, Denise Scott.
- Commercial art--Themes, motives.
- Decoration and ornament--Art deco--Themes, motives.
- Trademarks--Themes, motives.
- Local Subjects:
- PRo Venturi, Robert; Brown, Denise Scott.
- Genre:
- History.
- Physical Description:
- 156 pages : illustrations (some color) ; 21 x 23 cm
- Other Title:
- Trademarks of the forties and fifties.
- Trademarks of the 40's & 50's.
- Place of Publication:
- San Francisco : Chronicle Books, [1988]
- Summary:
- Portfolio of over 450 trademarks and logos which reflect the tastes and obsessions of postwar America and evidence a growing sophistication in the science of marketing.
- Contents:
- Introduction
- Facts and figures
- Science and industry
- Let's eat
- Animals
- Circles and shapes
- Transportation
- Foreign
- Typography.
- Notes:
- Spine title: Trademarks of the 40's & 50's.
- Local Notes:
- Presented to the Penn Libraries by Robert Venturi and Denise Scott Brown
- Other Format:
- Online version: Baker, Eric, 1949- Trademarks of the 40's and 50's.
- ISBN:
- 087701485X
- 9780877014850
- OCLC:
- 17619569
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