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Strategic marketing management : the framework / Alexander Chernev.
Lippincott Library - Reserve Desk HF5415.13 .C5152 2019
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Chernev, Alexander, author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Strategic planning.
- Physical Description:
- vi, 313 pages : illustrations ; 24 cm
- Edition:
- Tenth edition.
- Place of Publication:
- [Chicago] : Kellogg School of Management, Northwestern Univiersity, 2019.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- ISBN:
- 9781936572595
- 1936572591
- OCLC:
- 1085973824
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