2 options
Contesting Nordicness : From Scandinavianism to the Nordic Brand / ed. by Jani Marjanen, Johan Strang, Mary Hilson.
- Format:
- Book
- Series:
- Helsinki Yearbook of Intellectual History
- Helsinki Yearbook of Intellectual History , 2698-6205 ; 2
- Language:
- English
- Physical Description:
- 1 online resource (VI, 252 p.)
- Edition:
- 1st ed.
- Place of Publication:
- München ; Wien : De Gruyter Oldenbourg, [2021]
- Language Note:
- In English.
- Summary:
- The terms 'Nordic' and 'Scandinavian' are widely used to refer to the politics, society and culture of Denmark, Finland, Iceland, Norway and Sweden. But why have people felt the need to frame things as Nordic and why has the adjective Nordic become so prominent? This book adopts a rhetorical approach, analysing the speech acts which have shaped the meanings of the term. What do the different terms Nordic and Scandinavian have in common, and how have the uses of these terms changed in different historical periods? What accounts for the apparent upsurge in uses of the rhetoric of Nordicness in the 2010s? Drawing on eight case studies of the uses of Nordic and Scandinavian from the nineteenth century to the present day, the book explores the appeal and the flexibility of the rhetoric of Nordicness, in relation to race, openness, gender equality, food, crime fiction, Nordic co-operation and the Nordic model. Arguing that 'Nordic' and 'Scandinavian' are flexible and contested concepts that have been used in different, often contradictory and inherently political ways, the book suggests that the usage of the term has evolved from a means of creating a cultural community, to forging political co-operation and further to marketing models in politics and popular culture. The rhetorical approach also shows how many of the hallmarks of Nordic political culture, such as the Nordic model, Nordic gender equality or Nordic openness are more recent conceptualisations than usually assumed. As such, the book argues for the need to turn attention away from analysing the different components of Nordicness into studying how, when, and for what purpose different features were made Nordic.
- Contents:
- Intro
- Table of Contents
- Acknowledgements
- A Rhetorical Perspective on Nordicness: From Creating Unity to Exporting Models
- Scandinavian Sympathies and Nordic Unity: The Rhetoric of Scandinavianness in the Nineteenth Century
- The Nordic in the Scientific Racial Discourses in the United States and Northern Europe in the Interwar Period: The Passing of Greatness
- From the "Middle Way" to The Nordic Way: Changing Rhetorics of the Nordic Model in Britain
- The Rhetoric of Nordic Cooperation: From the Other Europe to the Better Europe?
- Nordic Gender Equality: Between Administrative Cooperation and Global Branding
- Transparency and Nordic Openness in Finland: Ideational Shift, Invented Tradition, and Anders Chydenius
- New Nordic Cuisine: Performing Primitive Origins of Nordic Food
- Nordic Noir: Branding Nordicness as British Boreal Nostalgia
- Bibliography
- Contributors.
- Notes:
- Description based on online resource; title from PDF title page (publisher's Web site, viewed 10. Jan 2022)
- This eBook is made available Open Access under a CC BY 4.0 license: https://creativecommons.org/licenses/by/4.0 https://www.degruyter.com/dg/page/open-access-policy
- ISBN:
- 9783110730104
- 3110730103
- OCLC:
- 1334105099
- Access Restriction:
- Open access Unrestricted online access
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.