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Women's buying behaviour towards cosmetic products / Edakkotte Shaji, Anilkumar K.
LIBRA HD9970.5.C673 I47 2021
Available from offsite location
- Format:
- Book
- Author/Creator:
- Shaji, Edakkotte, 1968- author.
- Anilkumar, K., author.
- Language:
- English
- Subjects (All):
- Cosmetics industry--India.
- Cosmetics industry.
- Consumer behavior--India.
- Consumer behavior.
- Consumers' preferences--India.
- Consumers' preferences.
- Cosmetics--India--Marketing.
- Cosmetics.
- Cosmetics--Marketing.
- Marketing.
- India.
- Physical Description:
- 393 pages ; 22 cm
- Edition:
- First edition.
- Other Title:
- Women's buying behavior towards cosmetic products
- Place of Publication:
- New Delhi : Abhijeet Publications, 2021.
- Notes:
- Includes statistical tables.
- Includes biblographical references (pages 381-393).
- ISBN:
- 9788195370771
- 8195370772
- OCLC:
- 1266210365
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