1 option
Minguo shi qi yu yue yang ben ji cun / Hubei Sheng tu shu guan bian.
民國時期預約樣本輯存 湖北省圖書館編.
Van Pelt - East Asia Z462.3 .M566 2021 v.1-8
By Request
- Format:
- Book
- Language:
- Chinese
- Subjects (All):
- Publishers and publishing.
- History.
- China.
- Publishers and publishing--China--History--20th century--Sources.
- Genre:
- Sources.
- History.
- Physical Description:
- 8 volumes ; 29 cm
- Edition:
- Di 1 ban.
- 第1版.
- Place of Publication:
- Guilin : Guangxi shi fan da xue chu ban she, 2021.
- 桂林 : 廣西師範大學出版社, 2021.
- Summary:
- "民国时期预约样本辑存"汇集了湖北省图书馆所藏民国时期扫叶山房,商务印书馆,中华书局,文明书局,大东书局等二十二家出版机构售发图书的预约样本,共九十一种.预约样本是出版机构在图书印刷出版前为征求客戶,预估销量而印发的宣传册,其在编写预约简章,制定预约订单,摘取书目样章时,往往简洁明了,以图恰当地表达预约内容,展示图书价值.为便利读者择要点,摘精华,定取舍,往往内容简要,编目简约,装帧简单,甚至连封面两侧也加以利用,是值得细细玩味的营销策略.从具体内容看,其中既有访求旧书的启事,也有预约出书,推销新书的广告,还有图书印制工艺等,是彼时图书多元营销的具体展现,也可以从另一个维度了解这些出版物,同时也是研究出版史,印刷史的绝佳样本.
- Notes:
- Reprint.
- ISBN:
- 9787559842633
- 7559842631
- OCLC:
- 1286307515
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.