Corporate discourse / Ruth Breeze.

Format:

Book

Author/Creator:

Breeze, Ruth, author.

Series:

Bloomsbury Discourse

Language:

English

Subjects (All):

Business communication.

Physical Description:

1 online resource (217 p.)

Place of Publication:

London : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, 2013.

Language Note:

English

Summary:

"Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization."--Bloomsbury Publishing.

Contents:

Introduction

1. The Corporation and its Stakeholders: Identity, Action, Interaction

2. Approaches to Corporate Discourse

3. Communicating with Employees

4. Communicating with Investors

5. Communicating with the World: Advertising Discourses

6. Communicating with the World: Websites, Reviews, Sponsorship

7. Interpreting Corporate Discourse

Bibliography

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781472541901

1472541901

9781441177537

1441177531

OCLC:

893336205