The discourse of online consumer reviews / Camilla Vasquez.

Format:

Book

Author/Creator:

Vasquez, Camilla, author.

Series:

Bloomsbury discourse series.

Bloomsbury discourse

Language:

English

Subjects (All):

Consumer behavior.

Electronic discussion groups.

Physical Description:

1 online resource (356 p.)

Place of Publication:

New York : Bloomsbury, 2014.

Language Note:

English

Summary:

"The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products."--Bloomsbury Publishing.

Contents:

Acknowledgements

An introduction to online reviews

Evaluation and stance in describing experience

The discursive construction of reviewer identities

Interacting with others, and with other texts : involvement and intertextuality

Digital narratives of personal experience : narrative structures and dimensions

Summary and conclusion

References

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781472593535

1472593537

9781441196842

1441196846

9781441153098

1441153098

OCLC:

879202661