1 option
International firms' strategic orientation in foreign markets / guest editors, Anders Pehrsson and Rosalina Torres.
- Format:
- Book
- Series:
- European Business Review ; Volume 32, Number 1
- Language:
- English
- Subjects (All):
- International business enterprises--Management--Research.
- International business enterprises.
- Physical Description:
- 1 online resource (129 pages).
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing, 2020.
- Summary:
- This ebook of European Business Review presents five interesting articles that extend the current understanding of international firms' strategic orientations in foreign markets. In particular, extended knowledge of firms' entrepreneurial orientation (EO) and market orientation (MO) is crucial since these orientations represent ways to achieve high performance in foreign markets (Pehrsson, 2016; Torres-Ortega et al.,2015).
- Notes:
- Description based on print version record.
- ISBN:
- 1-83982-573-1
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.