Digital transformation : build your organization's future for the innovation age / Lindsay Herbert.

Format:

Book

Author/Creator:

Herbert, Lindsay, author.

Language:

English

Subjects (All):

Information technology--Management.

Information technology.

Technological innovations--Management.

Technological innovations.

Customer relations--Technological innovations.

Customer relations.

Physical Description:

1 online resource (254 pages)

Place of Publication:

London, [England] : Bloomsbury Business, 2017.

Summary:

One book for the entire journey: How to digitally transform your organization Innovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure? For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation - from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself. Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization. In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others.

Contents:

Cover

Halftitle Page

Title Page

Contents

Acknowledgements

INTRODUCTION: How to Digitally Transform

The essentials of digital transformation

What is real digital transformation?

Distilling success into five stages: BUILD

1. BUILD Stage 1: Bridge

Why Bridge?

External Gaps

Internal Gaps

Shared vision for transformation

2. BUILD Stage 2: Uncover

Why Uncover?

Barriers to Transformation

Routes to Transformation

3. BUILD Stage 3: Iterate

Why Iterate?

Leading the Programme

Running Iterative Projects

Proven Methodologies

4. BUILD Stage 4: Leverage

Why Leverage?

How to leverage internally

Methods for internal leverage

How to leverage externally

Methods for external leverage

5. BUILD Stage 5: Disseminate

Why Disseminate?

How to disseminate transformation

How to scale innovation

Scale the Iterative Team Model

Conclusion: Final Thoughts for your Journey

Last words for the road

References

Index

Imprint.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781472940384

1472940385

9781472940391

1472940393

OCLC:

1015956396