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Green consumption by young consumers : insight and ideas for responsible marketers / guest editors, Farzana Quoquab and Jihad Mohammad.
- Format:
- Book
- Series:
- Young consumers ; Volume 20, Number 4
- Language:
- English
- Subjects (All):
- Green movement.
- Physical Description:
- 1 online resource (165 pages).
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing, [2019]
- Summary:
- Over the last few decades, the issue over environmental concerns became a global agenda (Chen and Chang, 2013). Due to the rapid environmental pollution, todays' consumers became more concerns over environmentalism (Chua et al., 2016; 2019; Lin and Hsu, 2015), which has given the rise for green consumption movement (Kaklamanou et al., 2015; Quoquab et al., 2019).
- Notes:
- Description based on print version record.
- ISBN:
- 1-83982-203-1
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