Deliberate lookalikes purchase behaviour : past, present and future research / guest editors, Nebojsa Davcik [and three others].

Format:

Book

Author/Creator:

Davcik, Nebojsa

Contributor:

Davcik, Nebojsa, editor.

Series:

Journal of Product and Brand Management ; Volume 28, Number 6

Language:

English

Subjects (All):

Branding (Marketing)--Management.

Branding (Marketing).

Physical Description:

1 online resource (73 pages).

Place of Publication:

[Place of publication not identified] : Emerald Publishing, 2019.

Summary:

The goal of this special issue was to address the above research gaps and to extend our knowledgeabout the deliberate lookalikes and their effects on firms, brands, and consumers. We received 17submissions from around the world (Australia, Bangladesh, Taiwan, China, India, France, UK, Brazil, and Turkey) and all these papers were subjected to the standard double-blind peer-reviewprocess, which included reviews by two or three reviewers. At the culmination of the reviewprocess, we accepted five manuscripts for final publication (acceptance rate 29%). These fivemanuscripts use diverse methodological approaches and measurement methods. Specifically, thisspecial issue contains a conceptual article (Evans, Starr, and Brodie, 2019), two articles usingqualitative methodologies, including an ethnographic study (Cova and Cova, 2019) and semistructured interviews (Cekirdekci and Latif, 2019), and two articles using experimental studies(Pathak, Velasco, and Calvert, 2019; Le Roux, Thebault, and Roy, 2019)

Notes:

Description based on print version record.

ISBN:

1-83909-569-5