Content is king : news media management in the digital age / Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo with Gordon Fletcher, Maria Jose Hernández Serrano, John Hill, Paul Jones, Young Mie Kim, Mikko Sihvonen, and Seamus Simpson.

Format:

Book

Author/Creator:

Graham, Gary, 1966- author.

Language:

English

Subjects (All):

News Web sites.

Online journalism.

Press.

Reporters and reporting.

Physical Description:

1 online resource (257 p.)

Place of Publication:

New York ; London : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., [2015]

Language Note:

English

Summary:

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings

Contents:

Chapter 1 Introduction

Section One. Challenges facing newspapers

Chapter 2. News media and their Communities

Chapter 3. Disruptive Technological Innovation

Section Two. Management and leadership of news media firms

Chapter 4. Establishing Leadership and Strategic Management

Chapter 5. Value Chain Structure and Properties

Chapter 6. Self-Organizing Value Creation

Chapter 7 Managing Cross Media Synergy

Section Three. Future Management Visions

Chapter 8. Creative News Media Visions

Chapter 9. Digital Printing and Customization

Chapter 10. Positioning, Self Branding, Visual Identity, Concepts and Thoughts

Chapter 11. Conclusions

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781501312731

1501312731

9781623567507

1623567505

OCLC:

918892859