Bollywood in Britain : cinema, brand, discursive complex / Lucia Krämer.

Format:

Book

Author/Creator:

Krämer, Lucia, 1973- author.

Language:

English

Subjects (All):

Motion picture industry--Social aspects--Great Britain.

Motion picture industry.

Motion picture industry--Great Britain.

Motion pictures, Hindi--Influence.

Motion pictures, Hindi.

Motion pictures, Hindi--Great Britain.

Physical Description:

1 online resource (297 p.)

Place of Publication:

New York : Bloomsbury Academic, 2016.

Language Note:

English

Summary:

"Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering."-- Provided by publisher.

Contents:

Machine generated contents note: 1. Introduction

2. What is 'Bollywood'?

3. Popular Indian Cinema in Britain

Facts and Figures

4. Britain and Indian Diaspora Films

Questions of Nostalgia

5. Beyond Films

The Development of the Bollywood Brand

6. Mediations of Difference

British Representations of Bollywood outside the Asian Niche

7. Bollywood Adaptations

8. Conclusion

Filmography

Bibliography

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN:

9781501307607

1501307606

9781501307584

1501307584

OCLC:

1106557756