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Designing the Invisible : an introduction to service design / by Lara Penin.

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Format:
Book
Author/Creator:
Penin, Lara, author.
Language:
English
Subjects (All):
Customer services.
Service industries.
Physical Description:
1 online resource (344 pages)
Place of Publication:
London, UK : Bloomsbury, 2018.
Summary:
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.
Contents:
Introduction
Defining services
The service economy
Digital services
Services for public interest
The politics of service design
Designing for services
Getting started in the service design process
Research and analysis
Generating service design concepts
Prototyping, testing, iterating
Implementing and evaluating services
Service design core capabilities.
Notes:
Includes bibliographical references (p. 330-336) and index
Includes bibliographical references and index.
Description based on print version record.
ISBN:
1-350-03191-7
1-4725-7259-9
OCLC:
1054048173

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