Ceramics and globalization : Staffordshire ceramics, made in China / Neil Ewins.

Format:

Book

Author/Creator:

Ewins, Neil, author.

Language:

English

Subjects (All):

Pottery industry--England.

Pottery industry.

Globalization--England.

Globalization.

Physical Description:

1 online resource (231 pages)

Distribution:

London, England : Bloomsbury Publishing, 2020

Place of Publication:

London, England : Bloomsbury Academic, 2020.

Summary:

"Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways. Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer. Ewins suggests that, although the surface designs of UK ceramics invariably reflect diverse cultural and stylistic influences, a notion of authenticity often still resides in the place and context in which the ceramic product was originally made. Overall, the book argues that UK ceramics remain culturally complex because of issues of supply and demand, and ties to heritage, imagined or otherwise. Within a context of globalization, the book highlights compelling issues which have huge ramifications on UK manufacturing futures"-- Provided by publisher.

Contents:

Globalization, the on-going debate

The traditions

East Asian and Staffordshire Ceramics

The Rise of Outsourcing UK ceramics

The Impact of Far Eastern Outsourcing on the Marketing of UK Ceramics

Outsourcing and its Impact on the Design Process

Accentuating Place of Origin

The Impact of Far Eastern Outsourcing on UK Ceramic Demand: the Retail Perspective

UK Ceramic Manufacturing in Relation to Consumer Perception.

Notes:

Includes bibliographical references and index.

Online resource; title from PDF title page (EBSCO, viewed April 7, 2017).

ISBN:

9781474289924

1474289924

9781474289900

1474289908

9781474289894

1474289894

OCLC:

1201426189