Brand singapore (third edition) : nation branding in a world disrupted by covid-19 / Buck Song Koh.

Format:

Book

Author/Creator:

Koh, Buck Song, author.

Language:

English

Subjects (All):

Branding (Marketing)--Singapore.

Branding (Marketing).

National characteristics, Singaporean.

Place marketing--Singapore.

Place marketing.

Physical Description:

1 online resource (306 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Singapore : Marshall Cavendish International (Asia) Private Limited, [2021]

Language Note:

In English.

Summary:

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the "Passion Made Possible" country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial's revised perspectives on 700 years of ancient history. "A must-read for all policy-makers and business leaders. The secret of Singapore's success is precisely uncovered by Koh Buck Song." - Yasu Ota, Nikkei Asian Review, Japan.

Contents:

Cover

Half Tile Page

Title Page

Verso Page

Contents

Introduction

Chapter 1-For Hearts And Minds

Chapter 2-State Of Play

Chapter 3-Beyond The Singapore Girl

Chapter 4-The People's Action Partly - Until "SG50

Chapter 5-Hear The Lion Roar

Chapter 6-Enough To Chew On?

Chapter 7-Remaking Singapore - Overcoming Covid-19

Endnotes

Index

About The Author

Back Cover.

Notes:

Includes index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9789814928496

9814928496

OCLC:

1226593005