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Experiential approach to consumer decision making / Cheng Lu Wang [and three others], editors.
- Format:
- Book
- Series:
- Asia Pacific Journal of Marketing and Logistics ; Volume 32
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (204 pages).
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing, 2020.
- Summary:
- This ebook is about "Experiential Approach to Consumer Decision Making"
- Notes:
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 1-80071-205-7
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