1 option
International marketing. Cause-related marketing in international business : what works and what doesn't?. Part 1 / guest editor, Demetrics Vrontis [and four others].
- Format:
- Book
- Language:
- English
- Subjects (All):
- International business enterprises--Management.
- International business enterprises.
- Physical Description:
- 1 online resource (200 pages)
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing Limited, [2020]
- Summary:
- The purpose of this ebook is to investigate the irrevocable role of cause-related marketing (CRM)and its research imperative, exploring its contemporary insights in and across international markets, towardscholarly and executive application.
- Notes:
- Description based on print version record.
- ISBN:
- 1-80071-209-X
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