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Country of origin research revisited : seeking new methods and variables / Eunju Ko, Byeong-Joon Moon and Peter Magnusson, guest editors.

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Format:
Book
Contributor:
Ko, Eunju, editor.
Moon, Byeong-Joon, editor.
Magnusson, Peter, editor.
Series:
International Marketing Review, 0265-1335 ; Volume 34 Number 2
Language:
English
Subjects (All):
Export marketing--Periodicals.
Export marketing.
Physical Description:
1 online resource (193 pages).
Place of Publication:
[Place of publication not identified] : Emerald Publishing Limited, 2017.
Notes:
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF cover (ebrary, viewed May 29 , 2017).
ISBN:
1-78714-858-0

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