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Branding in the era of Web 2.0 (and beyond) / guest editors, David Taylor and Iryna Pentina.

Ebook Central Academic Complete Available online

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Format:
Book
Contributor:
Taylor, David, editor.
Pentina, Iryna, editor.
Series:
Journal of Product & Brand Management, 1061-0421 ; Volume 26, Number 4
Language:
English
Subjects (All):
Web 2.0.
Web 2.0--Congresses.
Physical Description:
1 online resource (93 pages) : illustrations, tables.
Place of Publication:
[Place of publication not identified] : Emerald Publishing Limited, 2017.
Notes:
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).
ISBN:
1-78743-506-7

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