Sponsorship return on investment / Jonathan Jensen and Darin White, editors.

Format:

Book

Contributor:

Jensen, Jonathan, editor.

White, Darin, editor.

Language:

English

Subjects (All):

Investments--Decision making.

Investments.

Physical Description:

1 online resource (109 pages)

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, [2018]

Summary:

With sponsorship spending surpassing $60 billion on a global basis, more emphasis is being placed on the application of advanced methodological approaches to improve understanding of the returns firms receive from their investment in sponsorship. To that end, within this issue are several innovative, novel papers that break new ground on the topic of sponsorship return on investment. The papers featured in this issue utilize several cutting edge experimental and quantitative approaches in investigations of sponsorship return on investment across various international perspectives, including Germany, Norway, Spain, and the U.S.

Notes:

Description based on print version record.

ISBN:

1-78756-124-0