1 option
Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
- Format:
- Book
- Series:
- European Journal of Marketing, 0309-0566 ; Volume 50 Number 12
- Language:
- English
- Subjects (All):
- Marketing--Periodicals.
- Marketing.
- Physical Description:
- 1 online resource (229 pages) : illustrations, tables.
- Place of Publication:
- [Bradford, England] : Emerald Group Publishing Limited, 2016.
- Notes:
- Includes bibliographical references at the end of each chapters.
- Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
- ISBN:
- 1-78714-237-X
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