Our future in public relations : a cautionary tale in three parts / authored by Ken Kerrigan (New York University, USA).

Format:

Book

Author/Creator:

Kerrigan, Ken, author.

Language:

English

Subjects (All):

Public relations.

Mass media--Social aspects.

Mass media.

Fake news.

Physical Description:

1 online resource (116 pages)

Place of Publication:

Bingley, England : Emerald Publishing, [2020]

Summary:

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out? Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be., Short description/annotation, In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

Contents:

Preface: Past Imperfect, Future Indicative Chapter 1: It's Deja Vu All Over Again

Chapter 2: Don't Worry You've Got Skills

Chapter 3: Bless Me Father for I Have Spinned

Chapter 4: Open for Business

Chapter 5: There's Something Happening Here

Chapter 6: The Dawning of a 'New PR'

Chapter 7: Just the Fax and Nothing But the Fax

Chapter 8: Nothing but a Bunch of Yahoos

Chapter 9: Do the Right Thing

Chapter 10: In God We Trust, All Others Pay Cash Epilogue: The Road Ahead.

Notes:

Includes index.

Includes bibliographical references.

Print version record.

ISBN:

9781839095986

1839095989

9781839095962

1839095962