Continuing to broaden the marketing concept / edited by Dawn Iacobucci.

Format:

Book

Contributor:

Iacobucci, Dawn, editor.

Series:

Review of marketing research ; Volume 17.

Review of marketing research ; Volume 17

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource (328 pages).

Edition:

1st ed.

Place of Publication:

Bingley, England : Emerald Publishing, [2020]

Summary:

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Contents:

Cover

CONTINUING TO BROADEN THE MARKETING CONCEPT

REVIEW OF MARKETING RESEARCH

EDITORIAL ADVISORY BOARD

CONTINUING TO BROADEN THE MARKETING CONCEPT MAKING THE WORLD A BETTER PLACE

Copyright

Dedication

CONTENTS

ABOUT THE EDITOR-IN-CHIEF

LIST OF CONTRIBUTORS

ABOUT THE CONTRIBUTORS

ACKNOWLEDGMENTS

EDITOR-IN-CHIEF INTRODUCTIONOVERVIEW

OVERVIEW

PUBLICATION MISSION

A FOCUS ON SPECIAL ISSUES

THIS VOLUME

Introduction

Overview of the Chapters

References

I - New (to us) Modality

A Framework for Understanding Communication through Comics (Illustrated)

Abstract

II - Politics

How Marketing Can Save Democracy

Defining Democracy

The Urgent Need to Address the Challenges to Our Democratic Values, to Truth, and to Science

What Can Marketing Offer to Those Who Want to Restore Our Democratic Values, Truth, and Science?

Better Understanding of the Potential Voters-The Participatory Public

Overcoming the Barriers-Improving the Product and Distribution

Communicate, Educate, Motivate, and Engage the Potential Voters

Assure the Value (Get the Right Price-value Equation)

How Should We Reimagine Marketing to Increase Its Value and Impact on Restoring Our Democratic Values?

Next Steps

The Inevitable Downward Spiral of American Political Discourse

Evolution of Market Structure

Climbing Out of the Hole

Political Advertising Needs Better Regulation

Federal Regulation

Legal History

Current Regulation

The Market for Political Advertising

Is Political Advertising Effective?

Disclosure and Misleading Content

Summary

Potential Remedies

Conclusions and Recommendations

Disclosures and Disclaimers

False and Misleading Claims.

Implementation

III - The World Around Us - Now and Soon

The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective

What We Know

Suggested Solutions

What Else Can We Do?

Conclusion

Market Response Models for Social Marketing Causes

The Core Market Response Model

Controlling Alcohol Consumption

Controlling Narcotics Abuse

Conclusions

Global Food Security: How Marketing Can Help

The Problem

The Success of Farming

Our Evolving Diet

Marketing to the Rescue

Influencing the Diets of the Young

Recap

Our Data-driven Future: Promise, Perils, and Prognoses

The Promise and Perils of Data Collection

Shopping and Search Data

Geolocation Data

Health and Genetic Data

Dating and Relationships

Social Networks

Data Breaches

Reducing the Perils of Data Collection

Privacy by Default - A Short-term Solution

Code Transparency - A Short-term Solution

Model Transparency and Interpretation - A Medium-term Solution

Federated Learning - A Medium/Long-term Solution

Control Over Data - A Long-term Solution

Data Protection - An Ongoing Solution

Enhancing the Promise of Data Collection

Discovering Market Structure of Ambiguously Appraised Products from Bid History in Online Auctions

Market Structure

Market Insights Using Auction Data

The Art Market

Methodology

Data

Results

Discussion and Conclusion

IV - Feeling and Thinking - New Perspectives Regarding Affect and Cognition

Some Thoughts on Happiness, Well-being, and a Meaningful Life for Academics

Conceptualization of Happiness as a Process and an Outcome.

Goal-directed Happiness

Happiness and Hierarchies of Goals

Expressive-based and Other Origins of Happiness

Seven Elements of the Art and Science of Happiness

Love and Caring

Work as a Calling

Wanting, Liking, Pleasure

Very Bad and Very Good Things Happening to Us

Moral Concerns and Emotions

The Examined Life and Its Distractions

Spirituality and the Transcendental

Everyday Challenges and Happiness in Academia

Epilogue

Postscript: Seven Exhortations

Acknowledgments

Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions

Conceptual Background

Do People Systematically Differ in Preference for Practical versus Theoretical Knowledge?

Is PPTK Distinct from Related Cognition Constructs?

Can PPTK Help Predict Consumer Behavior?

PPTK and Consumption of Learning Products and Experiences

PPTK and Reactions to Marketing Information

PPTK and Intertemporal Discounting

General Discussion

The Conceptualization and Measure of Creativity: Implications for Research in Marketing and Consumer Behavior

The Measure of Creativity

Commonly Used Creativity Measures

Divergent Thinking

Divergent thinking as a measure of creativity

Measures of divergent thinking

Generation-focused divergent thinking

Problem-focused divergent thinking

How ideas are evaluated

Convergent Thinking

Convergent thinking as a measure of creativity

Measures of convergent thinking

Convergent problem-solving

Convergent insight problems

The Relationship of Divergent and Convergent Thinking

Considerations Regarding Creativity Measures and Recommendations for Best Practices

Interpreting fluency, novelty, usefulness, and subjective creativity ratings: Insight from their interrelationships.

Fully capturing the construct of creativity

A Framework for Evaluating the Measure of Creativity

Creativity Measures in Marketing and Consumer Behavior

Recommendations for Future Creativity Research in Marketing and Consumer Behavior

Use Convergent Problem-solving Tasks

Use Ratings of Novelty and Usefulness and Report Results Separately

The Gold Standard for Creativity Measurement in a Single Study

Multiple Methods and Measures

The Use of Moderators

Creativity Beyond the Experimental Paradigm

A Framework of Creativity Measures for the Future of Creativity Research

Appendix

Solutions to the insight problems.

Nine-dot problem

Remote Associates Test

Curiosity and Its Implications for Consumer Behavior

Part I: Potential Costs of Curiosity

Part II. Hedonic Benefits of Curiosity

Part III: Motivational Benefits of Curiosity

Concluding Remarks

V - Environmental Sustainability

Sustainability Developments in Cities of the World

Cities Become the Front Line of the Sustainability Movement

Cities and Climate Change Mitigation

The Importance of Urban Planning

Buildings

Alternative Transportation Systems

Other Sustainability Innovations for Cities

Governance and Stakeholder Engagement in Cities

Numbeo: A Sustainability Index for Cities

Analyzing the Numbeo Index

Marketing Research on Environmental Sustainability

Method

Consumer Beliefs about Efficacy, Control, and Blame1

Consumer Segment Variation Regarding Environmental Awareness and Support

Other Consumer Segments Related to Sustainability Sensitivity

Elements of Programs for Possible Effective Behavior Change.

Interventions and Marketing Appeals

Short-term, Economic Gains versus Long-term, Abstract Gains

Other Consumer Behavior Topics: Supporting Local Markets, Reusable Shopping Bags, Numerical Fluency

Consumer and Manager Attitudes, and Channels of Distribution and Logistics Issues Regarding Packaging, Recycling, Trash, Wa ...

Special Issues of Journals - Articles that Span B2C and B2B and Beyond

Business Marketing and Sustainability

Industry- and Regulatory-level Environmental Concerns for Marketers

Discussion

INDEX.

Notes:

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-78754-824-4

OCLC:

1195471205