1 option
The convergence of interactive marketing and personal selling and sales management / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon.
- Format:
- Book
- Series:
- Journal of research in interactive marketing, 2040-7122 ; volume 10, number 1, 2016
- Language:
- English
- Subjects (All):
- Interactive marketing.
- Sales management.
- Physical Description:
- 1 online resource (85 pages) : illustrations.
- Place of Publication:
- [Bradford, West Yorkshire] : Emerald, 2016.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
- ISBN:
- 1-78635-324-5
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