The dark side of personalization : online privacy concerns influence customer behavior / Jorg Ziesak.

Format:

Book

Author/Creator:

Ziesak, Jorg.

Series:

Compact

Language:

English

Subjects (All):

Privacy, Right of.

Computer security.

Computer crimes.

Data protection.

Consumer protection.

Physical Description:

1 online resource (61 p.)

Place of Publication:

Hamburg : Anchor Academic Pub., 2013.

Language Note:

English

Summary:

Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of custom

Contents:

The Dark Side of Personalization; TABLE OF CONTENTS; List of Figures; List of Abbreviations; 1 Introduction; 2 Literature Background; 2.1 Personalization vs. Customization; 2.2 Personalization in an Online Marketing Environment; 3 Conceptual Framework and Hypotheses; 3.1 Privacy Concerns and CFIP; 3.2 Control of Personal Data and CFIP; 3.3 Data Gathering Method - Overt and Covert Approach; 3.4 Use of Data - Authorized Primary Use or Unauthorized Secondary Use; 3.5 Willingness to Transact; 3.6 Customers' Value of Online Personalization; 3.7 Risk Beliefs of Online Personalization

3.8 Perceived Usefulness of Online Personalization3.9 Moderating Role of Trust Beliefs between Use of Data and CFIP; 4 Research Design and Results; 4.1 Data Collection Process; 4.2 Sample Description; 4.3 Questionnaire Design; 4.4 Measures; 4.5 Scale Validity and Reliability; 4.6 Data Analysis and Results; 4.7 Model Evaluation; 4.8 Main Effects and Path Coefficients; 4.9 Indirect Effects; 4.10 Moderation Analysis; 5 Discussion and Conclusion; 5.1 Theoretical Implications; 5.2 Managerial Implications; 5.3 Limitations and Future Research; Appendices; Appendix A: Antecedents of CFIP

Appendix B: Consequences of CFIPAppendix C: Manipulations; Appendix D: Measurement Constructs; Appendix E: Further conceptual models tested; References

Notes:

"Disseminate knowledge"--Cover.

Includes bibliographical references.

ISBN:

3-95489-561-7

OCLC:

854977220