Electronic hearth : creating an American television culture / Cecelia Tichi.

Format:

Book

Author/Creator:

Tichi, Cecelia, 1942- author.

Series:

Oxford scholarship online.

Oxford scholarship online

Language:

English

Subjects (All):

Television and families--United States.

Television and families.

Television and children--United States.

Television and children.

Television broadcasting--Social aspects--United States.

Television broadcasting.

Television--Psychological aspects.

Television.

Physical Description:

1 online resource (262 p.)

Place of Publication:

New York : Oxford University Press, 2023.

Language Note:

English

Summary:

We all talk about the "tube" or "box," as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment - a pervasive screen-world that saturates almost every aspect of modern life. In 'Electronic Hearth', she looks at how that environment evolved, and how it, in turn, has shaped the American experience. Tichi explores almost fifty years of writing about television - in novels, cartoons, journalism, advertising, and critical books and articles - to define the role of television in the American consciousness. She examines early TV advertising to show how the industry tried to position the new device as not just a gadget but a prestigious new piece of furniture, a highly prized addition to the home. The television set, she writes, has emerged as a new electronic hearth - the centre of family activity.

Contents:

Contents; Television Environment-A Preface; 1. Introduction-Phasing In; 2. Electronic Hearth; 3. Peep Show, Private Sector; 4. Leisure, Labor, and the La-Z-Boy; 5. Drugs, Backtalk, and Teleconsciousness; 6. Certification-As Seen on TV; 7. Videoportraits and Authority; 8. Two Cultures and the Battle by the Books; 9. The Child-A Television Allegory; 10. Comics, Movies, Music, Stories, Art, TV-on-TV, Etc.; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W

Notes:

Previously issued in print: New York: Oxford University Press, 1991.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (viewed on November 17, 2023).

ISBN:

0-19-772390-X

1-280-52649-1

0-19-802301-4

0-19-535998-4

1-4294-0766-2

OCLC:

1410954881