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Journal of product & brand management : featuring pricing strategy & practice.
- Format:
- Book
- Series:
- The Technopocene: Technology's Transformation of People, Products and Brands, 1061-0421 ; Volume 25, Number 4
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Marketing research.
- Physical Description:
- 1 online resource (84 pages).
- Other Title:
- Journal of product and brand management : featuring pricing strategy and practice
- Place of Publication:
- Bradford, England : Emerald Group Publishing Limited, 2016.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from pdf title page (ebrary, viewed October 18, 2016).
- OCLC:
- 960166306
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