Working backwards : insights, stories, and secrets from inside Amazon / Colin Bryar and Bill Carr.

Format:

Book

Author/Creator:

Bryar, Colin, author.

Carr, Bill, 1967- author.

Language:

English

Subjects (All):

Amazon.com (Firm)--Management.

Amazon.com (Firm).

Electronic commerce--Management.

Electronic commerce.

Leadership.

Corporate culture.

Decision making.

Success in business.

Management.

Physical Description:

xviii, 286 pages : illustrations ; 25 cm

Edition:

First edition.

Place of Publication:

New York : St. Martin's Press, 2021.

Summary:

"Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts-a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life-Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company-no matter the size-the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices-shared here for the very first time"-- Provided by publisher.

Bryar started at Amazon in 1998; Carr joined in 1999. Here they reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. They also offer practical steps for applying those principles at your own company, no matter the size. -- adapted from publisher info provided

Contents:

Machine generated contents note: pt. One BEING AMAZONIAN

Introduction to Part One

1. Building Blocks: Leadership Principles and Mechanisms

2. Hiring: Amazon's Unique Bar Raiser Process

3. Organizing: Separable, Single-Threaded Leadership

4. Communicating: Narratives and the Six-Pager

5. Working Backwards: Start with the Desired Customer Experience

6. Metrics: Manage Your Inputs, Not Your Outputs

pt. Two THE INVENTION MACHINE AT WORK

Introduction to Part Two

7. Kindle

8. Prime

9. Prime Video

10. AWS.

Notes:

Includes bibliographical references (pages 275-278) and index.

ISBN:

9781250267597

1250267595

OCLC:

1200036967

Publisher Number:

99989359518