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Showbiz Politics Hollywood in American Political Life / Kathryn Cramer Brownell.
HeinOnline Business and Legal Aspects of Sports and Entertainment (BLASE) Available online
View online- Format:
- Book
- Author/Creator:
- Brownell, Kathryn Cramer.
- Language:
- English
- Subjects (All):
- Motion picture actors and actresses--Political activity--United States.
- Motion picture actors and actresses.
- Motion picture producers and directors--Political activity--United States.
- Motion picture producers and directors.
- Politics and culture--United States--History--20th century.
- Politics and culture.
- Motion picture industry--Political aspects--United States--History--20th century.
- Motion picture industry.
- United States--Politics and government--20th century.
- United States.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (328 p.)
- Manufacture:
- Baltimore, Md. : Project MUSE, 2015
- Place of Publication:
- Chapel Hill : The University of North Carolina Press, 2014.
- Language Note:
- English
- Summary:
- Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Cramer Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics.
- Contents:
- Introduction : put on a show!
- California-made spectacles
- The Hollywood dream machine goes to war
- The glittering robes of entertainment
- Defending the American way of life
- Building a star system in politics
- Asserting the sixth estate
- The razzle dazzle strategy
- Conclusion : the Washington dream machine.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 979-88-908459-7-9
- 979-88-908459-8-6
- 1-4696-1981-4
- 1-4696-1792-7
- OCLC:
- 891589502
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