APA handbook of consumer psychology / Lynn R. Kahle, Tina M. Lowrey, Joel Huber, editors.

Format:

Book

Contributor:

Huber, Joel, editor.

Lowrey, Tina M., editor.

Kahle, Lynn R., editor.

Language:

English

Subjects (All):

Consumers--Psychology.

Consumers.

Consumer behavior.

Consumers--Attitudes.

Physical Description:

1 online resource

Place of Publication:

Washington, DC : American Psychological Association, 2022.

Summary:

"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior."-- Provided by publisher.

Contents:

Editorial Board

About the Editor-in-Chief

About the Associate Editors

Contributors

A Note From the Publisher

Introduction

Part I. Perspectives on Consumer Psychology

Chapter 1. Consumer Psychology: Evolving Goals and Research OrientationsJoel B. Cohen and William L. Wilkie

Chapter 2. The Activation and Use of Declarative and Procedural KnowledgeRobert S. Wyer, Jr.

Chapter 3. Intentional Behaviorism: A Research Methodology for Consumer PsychologyGordon R. Foxall

Chapter 4. Structural Equation Models in Consumer Research: Exploring Intuitions and Deeper Meanings of SEMsRichard P. Bagozzi

Chapter 5. Understanding the Changing Role and Functions of MarketingKevin Lane Keller

Part II. Consumers Have Demographic and Psychographic Characteristics

Chapter 6. Poverty and Consumer PsychologyRonald Paul Hill

Chapter 7. Children as Consumers: A Review of 50 Years of Research in MarketingDeborah Roedder John and Lan Nguyen Chaplin

Chapter 8. Gender Research in Marketing, Consumer Behavior, Advertising, and Beyond: Past, Present, and FutureLinda Tuncay Zayer and Kathrynn Pounders

Chapter 9. A Structural Versus Dynamic View of Personality in Consumer BehaviorSuresh Ramanathan

Chapter 10. Consumer ValuesEda Gurel-Atay

Chapter 11. Lifestyle and Sport: Emulation MarketingPierre Valette-Florence, Tony Meenaghan, and Lynn R. Kahle

Part III. Consumers Live in a Social Psychological World

Chapter 12. Cultural Influences on Consumer PsychologyCarlos J. Torelli and Sharon Shavitt

Chapter 13. Attitude Change and Persuasion: Classic, Metacognitive, and Advocacy PerspectivesZakary L. Tormala and Derek D. Rucker

Chapter 14. Social Relationships and Consumer BehaviorKelley Gullo Wight, Peggy J. Liu, James R. Bettman, and Gavan J. Fitzsimons

Chapter 15. Sustainability: Understanding Consumer Behavior in a Circular EconomyMarius Claudy and Mark Peterson

Chapter 16. Marketing Ethics, Ethical Consumers, and Ethical LapsesAnn-Marie Kennedy and Sommer Kapitan

Chapter 17. The Role of Time in Consumer PsychologyAshwani Monga, Ozum Zor, and Rafay A. Siddiqui

Chapter 18. Psychological Aspects of Economic ExpectationsRichard CurtinPart IV. Businesses Use Psychology to Communicate With Consumers

Chapter 19. Language and Consumer PsychologyRuth Pogacar, Alican Mecit, Fei Gao, L. J. Shrum, and Tina M. Lowrey

Chapter 20. The Consumer Psychology of Traditional MediaEsther Thorson

Chapter 21. Social Media: From Classic Psychological Theories to New OpportunitiesCait Lamberton and Ashlee Humphreys

Chapter 22. Celebrity EndorsementsEda Gurel-Atay

Part V. Consumers Process Cognitions and Affect

Chapter 23. Omission Neglect and Consumer Judgment and Inference Based on Limited EvidenceFrank R. Kardes, Steven S. Posavac, and Donald R. Gaffney

Chapter 24. Three Mechanisms of Mind-Body Influence: Feelings, Concepts, and ProceduresSpike W. S. Lee and Lorenzo Cecutti

Chapter 25. The Interplay of Affect and Cognition: A Review of How Feelings Guide Consumer BehaviorRashmi Adaval and Maria Galli

Chapter 26. Consumer Involvement and Engagement: From Involvement's Elaboration Likelihood to Engagement's Investment PropensityLinda D. Hollebeek and Rajendra K. Srivastava

Chapter 27. Neural Basis of Consumer Decision Making and NeuroforecastingAlexander Genevsky and Carolyn Yoon

Chapter 28. Consuming for HappinessSiok Kuan Tambyah and Soo Jiuan Tan

Part VI. Businesses Use Psychology to Carry Out Functions

Chapter 29. Omnichannel Retailing: A Consumer PerspectivePeter C. Verhoef, Koert van Ittersum, P. K. Kannan, and Jeff Inman

Chapter 30. Perceived Price Differences and Consumer BehaviorKent B. Monroe

Chapter 31. The Brand Property Strength Framework: Integrating Theory and Research on Brand Consumer PsychologyJoseph R. Priester, Monique A. Fleming, Leigh Anne Novak Donovan, and Chaumanix Dutton

Chapter 32. Innovation and Product DevelopmentDoug Hall

Chapter 33. Human Factors Research and User-Centered DesignRobert W. Proctor, Leon Zeng, and Kim-Phuong L. VuIndex.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-4338-3839-7