The power of being divisive : understanding negative social evaluations / Thomas Roulet.

Format:

Book

Author/Creator:

Roulet, Thomas J., author.

Language:

English

Subjects (All):

Management.

Business enterprises--Public opinion.

Business enterprises.

Industries--Public opinion.

Industries.

Physical Description:

1 online resource

Place of Publication:

Stanford, California : Stanford Business Books, [2020]

System Details:

Mode of access: World Wide Web.

Summary:

"How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understanding the advantage in divisiveness. Apple, Volkswagen, Investment banking, and big tobacco all deal with their own forms of negative social evaluation, to varying impact, as illustrated in this new book"-- Provided by publisher.

Contents:

Introduction : a framework to understand negative social evaluations

Where it all begins

Resisting hostility

Going beyond resilience and capitalizing on negative social evaluations

Practical implications for individuals, organizations, and society.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781503613904

1503613909

OCLC:

1224277983