Marketing scales handbook. Volume 7 : multi-item measures for consumer insight research / Gordon C. Bruner II.

Format:

Book

Author/Creator:

Bruner, Gordon C., author.

Series:

Marketing Scales Handbooks Series

Marketing Scales Handbooks Series ; v.7

Language:

English

Subjects (All):

Marketing research--Statistical methods--Handbooks, manuals, etc.

Marketing research.

Scaling (Social sciences)--Handbooks, manuals, etc.

Scaling (Social sciences).

Physical Description:

1 online resource (425 pages)

Edition:

2nd ed.

Place of Publication:

Fort Worth, Texas : GCBII Productions, LLC, 2013.

Language Note:

English

Summary:

This seventh volume in the series reviews 364 consumer-related measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

Contents:

Book cover

Title page

TABLE OF CONTENTS

PREFACE

ACKNOWLEGMENTS

INTRODUCTION

SCALE REVIEWS

Absorption Disposition

Acceptance of Sexual Violence

Accountability Degree

Acculturation

Aesthetic Appeal

Aesthetic Formality

Affective Response (Negative)

Agentic Orientation

Ambivalence of Product Evaluation

Ambivalence Toward the Object

Anger

Anger at the Service Provider

Anthropomorphizing

Anticipated Saving Success

Anxiety (General)

Anxiety (Service Usage)

Anxiety (Technological)

Attachment to the Brand (Brand-Self Connection)

Attachment to the Brand (Passion)

Attachment to the Brand (Prominence)

Attendance Likelihood

Attitude Confidence

Attitude Toward Debt Consolidation Loans

Attitude Toward a Low Price Guarantee (Information Focus)

Attitude Toward a Low Price Guarantee (Protection Focus)

Attitude Toward a Self-Designed Product

Attitude Toward Brands in a Product Class

Attitude Toward Christmas

Attitude Toward Code Switching

Attitude Toward "Green" Marketing Claims (Believability)

Attitude Toward "Green" Products (Environmental Benefits)

Attitude Toward "Green" Products (Expensive)

Attitude Toward Homosexuality

Attitude Toward Offshore Services (Communication Problem)

Attitude Toward Offshore Services (Customer/Foreign-WorkerDisconnect)

Attitude Toward Offshore Services (Data Security)

Attitude Toward Offshore Services (Foreign Worker Enmity)

Attitude Toward Offshore Services (Free-Trade Resentment)

Attitude Toward Playing the Game

Attitude Toward Product-Related Environmental Claims(Skepticism)

Attitude Toward the Act (Opening Account)

Attitude Toward the Ad (Affective)

Attitude Toward the Ad (Believability)

Attitude Toward the Ad (Focused Nostalgia).

Attitude Toward the Ad (General Nostalgia)

Attitude Toward the Ad (Informativeness)

Attitude Toward the Ad (Intrusiveness)

Attitude Toward the Ad (Novelty)

Attitude Toward the Ad (Pre-Birth Era Nostalgia)

Attitude Toward the Ad (Usefulness)

Attitude Toward the Ad (Violence)

Attitude Toward the Brand (Capabilities)

Attitude Toward the Brand (Hatred)

Attitude Toward the Company (General)

Attitude Toward the Company (Social Responsibility)

Attitude Toward the Investment (Riskiness)

Attitude Toward the Investment (Value)

Attitude Toward the Logo (Clarity)

Attitude Toward the Logo (Interestingness)

Attitude Toward the Low Price Claim (Customer-Oriented)

Attitude Toward the Low Price Claim (Self-Serving)

Attitude Toward the Movie (General)

Attitude Toward the Organization (Admiration)

Attitude Toward the Product (Symbolic)

Attitude Toward the Product (Utilitarian)

Attitude Toward the Product Placement

Attitude Toward the Product/Brand (Hedonic)

Attitude Toward the Product/Brand (Utilitarian)

Attitude Toward the Salesperson

Attitude Toward the Sponsorship

Attitude Toward the Text

Attitude Toward the Website (Design)

Attitude Toward the Website (Image)

Attitude Toward the Website (Online Community)

Attitude Toward the Website (Security)

Attitude Toward the Website (Shopping Enjoyment)

Attitude Toward Word-of-Mouth (On-line)

Attractiveness

Behavioral Activation System

Behavioral Control

Behavioral Control Over the Disease

Behavioral Inhibition System

Belief in Karma

Body Size

Brand Bias (Domestic vs. Foreign)

Brand Familiarity

Brand Foreignness

Brand Personality Appeal (Clarity)

Brand Personality Appeal (Favorability)

Brand Personality Appeal (Originality)

Brand Popularity

Brand Relevance (Risk Reduction Function).

Brand Relevance (Social Demonstrance Function)

Brand Relevance in Category

Brand Switcher

Cart Abandonment (Concern about Order Costs)

Cart Abandonment (Concern about Privacy/Security)

Cart Abandonment (Search for Better Price)

Cart Abandonment Frequency

Cart Usage as a Decision Tool

Cause Participation Intention

Cause-Related Marketing Motive Attributions (Serving Society)

Choice Confusion

Choice Difficulty

Choice Freedom

Cognitive Resource Demands

Commitment to the Brand

Commitment to the Relationship

Communal Orientation

Communication Competence

Competence

Complexity of Calculation Task

Complexity of the Product

Confidence (General)

Confidence in the Company

Confidence in the Socio-Political System

Congruence (General)

Connectedness (General Social)

Connectedness with an Individual

Conscientiousness

Consensus of Reviews

Consequences of Unhealthy Behaviors

Contact Frequency Irritation

Convenience of the Transaction (Digital)

Creativity

Deal Exclusivity

Deal Exclusivity Justification

Debt Consolidation Loans (Non-Interest Issues Importance)

Decision-Making Style (Head vs. Heart)

Design Ability

Desirability of the Food

Difficulty of the Task

Discomfort (Psychological)

Disconfirmation Sensitivity

Disidentification (Consumer)

Disidentification (National)

Effectiveness of Disease Detection

Efficacy (Recycling)

Effort to Receive Sales Promotion Benefit (Post-purchase)

Effort to Receive Sales Promotion Benefit (Pre-purchase)

Emergent Nature

Emotional Contagion Susceptibility

Emotional Display Response (Negative)

Emotional Display Response (Positive)

Emotional Information Management (Control).

Emotional Information Management (Empathy)

Emotional Information Management (Optimism)

Emotional Information Management (Recognition)

Emotional Receptivity

Engagement with the Ad

Environmentalism

Ethnic Identification

Evaluation of Another Person's Attitude (Incorrect)

Event/Sponsor Congruence

Faith in Intuition

Financial Harmony

Fit (General)

Flirting Superiority

Flow (On-line)

Frustration with the Service Provider

Gentleness of the Product

Goal Attainment Motivation

Greediness of the Company

Guilt

Health Motivation

Helplessness

Imagery Elaboration (Ad Evoked)

Implicit Person Theory

Individualism/Collectivism

Innovativeness (Open Processing)

Innovativeness (Product Trial)

Innovativeness (Technological)

Intention to Recommend

Internet Shopping (Importance of Merchandise Variety)

Internet Shopping (Importance of Off-line Presence)

Internet Shopping (Importance of Price Orientation)

Internet Shopping (Importance of Website Attractiveness)

Internet Shopping Motivation (Affiliation)

Internet Shopping Motivation (Convenience)

Internet Shopping Motivation (Early Adoption)

Internet Shopping Motivation (Personalized Notification)

Internet Shopping Motivation (Price Negotiation)

Internet Shopping Motivation (Stimulation Seeking)

Involvement in the Study

Involvement in the Task

Involvement with Crafts

Involvement with Running

Involvement with the Brand (Signaling)

Involvement with the Reading Task

Joy (Malicious)

Justice (Interactional)

Justice (Procedural)

Knowledge (Subjective)

Knowledge of Brands in a Product Class

Knowledge of Video Game Consoles

Lead User (Domain Specific)

Life Change

Likeability of the Offer

Loan Management Intentions

Locus of Control (General).

Long-Term Orientation (Planning)

Low Price Guarantee Trust Violation

Market Mavenism

Market Share Estimate

Material Possession Love (Commitment)

Material Possession Love (Intimacy)

Material Possession Love (Passion)

Meaningfulness (General)

Memory Quality

Mood (General)

Need for Affect (Approach)

Need for Unique Products

Need for Uniqueness (Consumer's)

Need for Uniqueness (General)

Novelty (General)

Observability of Product Usage Outcomes

Opportunity Cost Consideration

Originality

Ownership (Perceived)

Participation (Customer with Service Provider)

Participation Benefits (Relational)

Participation Benefits (Service Quality)

Perfectionism

Personal Cultural Orientation (Ambiguity Intolerance)

Personal Cultural Orientation (Gender Equality)

Personal Cultural Orientation (Independence)

Personal Cultural Orientation (Interdependence)

Personal Cultural Orientation (Masculinity)

Personal Cultural Orientation (Power)

Personal Cultural Orientation (Prudence)

Personal Cultural Orientation (Risk Aversion)

Personal Cultural Orientation (Social Inequality)

Personal Cultural Orientation (Tradition)

Persuasiveness of the Ad

Power Distance

Power Over a Company

Price Promotion Entitlement

Pride

Product Disposal Intention

Product Evaluation (Food)

Product Evaluation (Self-Designed)

Product Failure Blame Attribution

Product Failure Severity

Product Usage Barriers

Product Usage Frequency

Propensity to Plan

Purchase Intention at the Website

Purchase Urgency

Readiness for a Task

Recycling Intention

Reflection

Regret (Anticipated)

Relational Benefits (Economic).

Relational Worth (Acquiescence).

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on online resource; title from PDF title page (ebrary, viewed June 19, 2014).

Description based on publisher supplied metadata and other sources.

ISBN:

0-615-84606-8

OCLC:

923252223