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Consumers, corporations and public health : a case-based approach to sustainable business / John A. Quelch.
- Format:
- Book
- Author/Creator:
- Quelch, John A., author.
- Language:
- English
- Subjects (All):
- Professional corporations.
- Commerce.
- Public health--Economic aspects.
- Public health.
- Health promotion.
- Physical Description:
- 1 online resource (393 p.)
- Edition:
- First edition.
- Place of Publication:
- New York, New York : Oxford University Press, 2016.
- Language Note:
- English
- Summary:
- 'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
- Contents:
- Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop
- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez
- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez
- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez
- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez
- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez
- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch
- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman
- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop
- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez
- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris
- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez
- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively
- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez
- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez
- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez
- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 0-19-023514-4
- 0-19-023515-2
- 0-19-023513-6
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