Regulating Style : Intellectual Property Law and the Business of Fashion in Guatemala / Kedron Thomas.

Format:

Book

Author/Creator:

Thomas, Kedron, Author.

Language:

English

Subjects (All):

Mayas--Employment--Guatemala.

Mayas.

Fashion--Social aspects--Guatemala.

Fashion.

Intellectual property infringement--Economic aspects--Guatemala.

Intellectual property infringement.

Clothing trade--Law and legislation--Guatemala.

Clothing trade.

Clothing trade--Moral and ethical aspects--Guatemala.

Genre:

Electronic books.

Physical Description:

1 online resource (326 p.)

Place of Publication:

Berkeley, CA : University of California Press, [2016]

Language Note:

English

Summary:

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

Contents:

Frontmatter

Contents

Illustrations

Acknowledgments

Introduction

Chapter 1. Economic Regulation and the Value of Concealment

Chapter 2. The Ethics of Piracy

Chapter 3. Brand Pollution

Chapter 4. Fiscal and Moral Accountability

Chapter 5. Making the Highlands Safe for Business

Conclusion. Late Style

Notes

References

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)

ISBN:

9780520964860

0520964861

OCLC:

954134449