4 options
Firm Competitive Advantage Through Relationship Management : A Theory for Successful Sustainable Growth / by Bartosz Deszczyński.
Springer Nature - Springer Nature Link Journals and eBooks - Fully Open Access Available online
View online- Format:
- Book
- Author/Creator:
- Deszczyński, Bartosz, author.
- Series:
- Palgrave pivot
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Management.
- Strategic planning.
- Leadership.
- Project management.
- Customer Relationship Management.
- Business Strategy and Leadership.
- Project Management.
- Local Subjects:
- Customer Relationship Management.
- Management.
- Business Strategy and Leadership.
- Project Management.
- Physical Description:
- 1 online resource (294 pages) : illustrations.
- Edition:
- 1st ed. 2021.
- Place of Publication:
- 2021.
- Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
- Language Note:
- English
- Summary:
- Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
- Contents:
- 1: Research on the competitive advantage of the firm
- 2: Theoretical foundations of the relationship management mid-range theory
- 3: Relationship management maturity
- 4: Validating the relationship management maturity concept
- 5: Developing the upper relationship management mid-range theory.
- ISBN:
- 9783030673376
- 9783030673383
- 3030673383
- OCLC:
- 1249475356
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.