Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice / edited by Lauren B. Frank, Paul Falzone.

Format:

Book

Author/Creator:

Frank, Lauren B.

Contributor:

Falzone, Paul.

Language:

English

Subjects (All):

Communication in economic development.

Communication in medicine.

Development Communication.

Health Communication.

Local Subjects:

Development Communication.

Health Communication.

Physical Description:

1 online resource (365 pages)

Edition:

1st ed. 2021.

Place of Publication:

Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.

Language Note:

English

Summary:

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-educationmedia.

Contents:

Part I . From Then to Now: Historical Perspectives

1. Introduction: Entertainment-Education Behind the Scenes

2. Miguel Sabido’s Entertainment-Education

3. The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach

4. Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era

5. A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration

Part II . From Theory to Practice

6. Transportation into Narrative Worlds

7. The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions

8. Music and Culture in Entertainment-Education

9. Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study

Part III. From Research to Impact

10. Using Audience Research to Understand and Refine a Radio Dramain Myanmar Tackling Social Cohesion

11. Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries

12. In Search of Entertainment-Education’s Effects on Attitudes and Behaviors

13. When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place

14. Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education

Part IV . From Concept to Implementation

15. Entertainment-Education, American Style: Informing and Studying Hollywood’s Portrayals of Social Issues

16. Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns

17. Youth and Entertainment-Education

18. How to Make a Living Legend: Bibliobandido as Literacy Movement Building

19. When Your Audience Is Your Channel: Facebook for Behavior Change

20. Last Mile Media: A How-To Guide

21. Epilogue: The Next Reel for Entertainment-Education.

ISBN:

9783030636142

3030636143

OCLC:

1249472467

Access Restriction:

Open access Unrestricted online access