Masterpieces of Swiss Entrepreneurship : Swiss SMEs Competing in Global Markets / by Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz.

Format:

Book

Author/Creator:

Jeannet, Jean-Pierre.

Contributor:

Volery, Thierry.

Bergmann, Heiko.

Amstutz, Cornelia

Language:

English

Subjects (All):

Strategic planning.

Leadership.

Family-owned business enterprises.

International business enterprises.

Business Strategy and Leadership.

Family Business.

International Business.

Local Subjects:

Business Strategy and Leadership.

Family Business.

International Business.

Physical Description:

1 online resource (579 pages)

Edition:

1st ed. 2021.

Place of Publication:

Cham : Springer International Publishing : Imprint: Springer, 2021.

Language Note:

English

Summary:

This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich.

Contents:

Part I. Introducing the Project

Introduction

Founders, Shakers, Prime Movers

PART II. Governance Practices

Ownership Structures

Achieving Ownership Stability

Boards and Governance

Part III. Managing for the Long Term

The Role Played by Management

Financing the Enterprise

Part IV. Focus Choices

Business Focus Choices

Franchise Focus Choices

The Process of Focusing

Part V. Marketing Practices

Segmentation Choices

International Sales and Distribution Strategies

Marketing and Sales Processes

Part VI. Product Building Choices

Production Footprint Choices

Production Processes Choices

Product Design Choices

Product Line Choices

Supply Chain Choices

Part VII. Innovation Practices

Sourcing the Defining Business Idea

Innovation Processes

Organizing for Innovations

Part VIII. Leveraging Strategies

Leveraging Local Competitiveness

Leveraging Resources for Growth

Role of Swiss Entrepreneurial Ecosystem

Epilog: Implications for Public Policy

Part IX. Company Profiles

The 36 SME Profiles.

Other Format:

Hardcover Masterpieces of Swiss Entrepreneurship

ISBN:

3-030-65287-4

OCLC:

1249442376