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Strategic alliance management / Brian Tjemkes, Pepijn Vos and Koen Burgers.
- Format:
- Book
- Author/Creator:
- Tjemkes, Brian, 1973- author.
- Language:
- English
- Subjects (All):
- Strategic alliances (Business).
- Business.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xiv, 350 pages)
- polychrome
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2012.
- System Details:
- text file
- Summary:
- Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today. Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliance capabilities. Concluding with the three tensions managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally.
- Contents:
- 1 Strategic alliance management 1
- The meaning of an alliance 2
- Alliance activity 4
- Alliance failure 7
- An academically grounded alliance development framework 8
- 2 Alliance strategy formulation 12
- Time prototypical governance modes 12
- Governance mode rationales 15
- Alliance strategy formulation: Decision-making steps 25
- Summary 28
- Case: Shell-Gazprom 28
- 3 Alliance partner selection 30
- Types of partner fit 30
- Alliance partner selection: Decision-making steps 36
- Summary 40
- Case: Grolsch 41
- 4 Alliance negotiation 44
- Negotiation behaviour 44
- Valuation 49
- Alliance negotiation: Decision-making steps 50
- Summary 55
- Case: Renault-Nissan 55
- 5 Alliance design 59
- Governance form 59
- Alliance contracts 66
- Management control 69
- Structural configuration 71
- Alliance design: Decision-making steps 73
- Summary 77
- Case: Nokia-Microsoft 78
- 6 Alliance management 81
- Alliance management approaches 81
- Alliance design and alliance management 92
- Alliance management: Decision-making steps 93
- Summary 97
- Case: TNO-Hoogendoorn 97
- 7 Alliance evaluation 100
- Issues with alliance performance and metrics 100
- Performance metric approaches 103
- Alliance evaluation: Decision-making steps 109
- Summary 112
- Three case illustrations 113
- 8 Alliance termination 116
- Alliance termination types, trajectories and motives 116
- Planning alliance termination 120
- Alliance termination: Decision-making steps 122
- Summary 126
- Case: Wahaha-Danone 127
- 9 Supplier alliances 130
- The supplier alliance challenge 130
- Managing supplier alliances 133
- Supplier alliances: Decision-making steps 137
- Summary 143
- Case: NAM 143
- 10 Learning alliances 146
- The learning alliance challenge 146
- Managing learning alliances 149
- Learning alliance: Decision-making steps 155
- Summary 160
- Case: Holst Centre 160
- 11 Co-branding alliances 164
- The co-branding alliance challenge 164
- Managing co-branding alliances 167
- Co-branding alliances: Decision-making steps 174
- Summary 178
- Case: Capcom-Playboy 179
- 12 International alliances 181
- The international alliance challenge 181
- The nature of national culture 183
- Managing international alliances 189
- International alliances: Decision-making steps 192
- Summary 196
- Case: Coca-Cola 197
- 13 Asymmetrical alliances 199
- The asymmetrical alliance challenge 199
- Managing asymmetrical alliances 201
- Asymmetrical alliances: Decision-making steps 205
- Summary 209
- Case: Disney-Pixar 210
- 14 Cross-sector alliances 213
- The cross-sector alliance challenge 213
- Managing cross-sector alliances 217
- Cross-sector alliances: Decision-making steps 220
- Summary 225
- Case: World Food Programme-TNT 225
- 15 Multi-partner alliances 228
- The multi-partner alliance challenge 228
- Managing multi-partner alliances 231
- Multi-partner alliances: Decision-making steps 235
- Summary 240
- Case: Sky Team 240
- 16 Alliance portfolios 243
- The meaning of an alliance portfolio 243
- Alliance portfolio governance 247
- Alliance portfolio: Decision-making steps 252
- Summary 257
- Case: General Electric 257
- 17 Alliance networks 260
- The meaning of an alliance network 260
- Alliance network governance 262
- Alliance network: Decision-making steps 269
- Summary 273
- Case: IBM 274
- 18 Alliance co-evolution 277
- A co-evolutionary view 277
- Drivers of alliance co-evolution 280
- Alliance co-evolution: Decision-making steps 287
- Summary 291
- Case: Personal care appliances 291
- 19 Alliance capabilities 294
- The meaning of alliance capabilities 294
- Building and deploying alliance capabilities 300
- Alliance managers' competences 302
- Alliance capabilities: Decision-making steps 303
- Summary 306
- Case: Philips 306
- 20 Strategic alliance management: Science and Art 309
- The science of strategic alliance management 310
- The art of strategic alliance management 311
- The future of strategic alliance management 314.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
- OCLC:
- 798532821
- Publisher Number:
- EBC957190
- Access Restriction:
- 1 online resource
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