Baking powder wars : the cutthroat food fight that revolutionized cooking / Linda Civitello.

Format:

Book

Author/Creator:

Civitello, Linda, author.

Series:

Heartland foodways.

Heartland foodways

Language:

English

Subjects (All):

Baking powder--United States--History.

Baking powder.

Baking powder--Economic aspects--United States--History.

Physical Description:

1 online resource (236 pages) : illustrations

Place of Publication:

Urbana, Chicago, Springfield, [Illinois] : University of Illinois Press, 2017.

Summary:

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.

Contents:

Introduction

The burden of bread: bread before baking powder

The liberation of cake: chemical independence, 1796

The rise of baking powder business: the Northeast, 1856-1876

The advertising war begins: corporate cookbooks, 1876-1888

The cream of tartar wars: battle royal, 1888-1899

The rise of baking powder business: the Midwest, 1880s-1890s

The pure food war: outlaws in Missouri, 1899-1906

The alum war and World War I: "what a fumin' about egg albumen," 1907-1920

The Federal Trade Commission wars: the final federal battle, 1920-1929

The price war: the fight for the national market, 1930-1950

Baking powder today: post-World War II to the twenty-first century.

Notes:

Previously issued in print: 2017.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-252-09963-X

OCLC:

978712963