How innovation really works : using the trillion-dollar R & D fix to drive growth / Anne Marie Knott.

Format:

Book

Author/Creator:

Knott, Anne Marie, author.

Language:

English

Subjects (All):

Technological innovations--Management.

Technological innovations.

Research, Industrial.

Physical Description:

xiv, 253 pages ; 24 cm

Place of Publication:

New York, NY : McGraw-Hill Education, [2017]

Summary:

"First introduced in [the author's] influential Harvard Business Review article, RQ (Research Quotient) is a revolutionary new tool that measures a company's R & D capability--its ability to convert investment in R & D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provices a guide for how much they should invest in R & D to ensure that investment will increase revenues, profits, and market value." Dust jacket.

Contents:

The problem: flying blind

Misconception 1: small companies are more innovative

Misconception 2: uncontested markets are good for innovation

Misconception 3: spending more on R & D increases innovation

Misconception 4: companies need more radical innovation

Misconception 5: open innovation turbocharges R & D

Misconception 6: R & D needs to be more relevant

Misconception 7: Wall Street rewards innovation

The promise of RQ: restoring growth

Behind RQ: what it really is and how to find yours.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Knott, Anne Marie. How innovation really works.

ISBN:

9781259860935

1259860930

OCLC:

974212054