How innovation really works : using the trillion-dollar R & D fix to drive growth / Anne Marie Knott.

Format:

• Book

Author/Creator:

• Knott, Anne Marie, author.

Language:

English

Subjects (All):

• Technological innovations--Management.
• Research, Industrial.

Physical Description:

xiv, 253 pages ; 24 cm

Place of Publication:

New York, NY : McGraw-Hill Education, [2017]

Summary:

"First introduced in [the author's] influential Harvard Business Review article, RQ (Research Quotient) is a revolutionary new tool that measures a company's R & D capability--its ability to convert investment in R & D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provices a guide for how much they should invest in R & D to ensure that investment will increase revenues, profits, and market value." Dust jacket.

Contents:

• The problem: flying blind
• Misconception 1: small companies are more innovative
• Misconception 2: uncontested markets are good for innovation
• Misconception 3: spending more on R & D increases innovation
• Misconception 4: companies need more radical innovation
• Misconception 5: open innovation turbocharges R & D
• Misconception 6: R & D needs to be more relevant
• Misconception 7: Wall Street rewards innovation
• The promise of RQ: restoring growth
• Behind RQ: what it really is and how to find yours.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Knott, Anne Marie. How innovation really works.

ISBN:

• 9781259860935
• 1259860930

OCLC:

974212054