AI in marketing : master techniques to make AI work for you / Mike Moran.

Format:

Video

Contributor:

Moran, Mike, 1958- presenter.

Pearson (Firm), publisher.

Series:

LiveLessons (London, England)

LiveLessons

Language:

English

Subjects (All):

Artificial intelligence--Marketing applications.

Artificial intelligence.

Physical Description:

1 online resource (1 video file (5 hr., 11 min.)) : sound, color.

Edition:

[First edition].

Place of Publication:

[London, England] : Pearson, [2022]

Summary:

Marketers worry that Artificial Intelligence is going to take their jobs, but AI will take your job only if you refuse to use AI. Artificial intelligence is the flavor of the week--all the cool kids are doing it. And the field of marketing is no exception. Every component of the Marketing Technology stack--the MarTech stack--is being overrun by AI. Marketers don't need to be experts in technology, or statistics, or data science to use AI. They need to be experts in marketing who are willing to work with AI techniques to do their jobs. AI in Marketing LiveLessons will help you, the marketer, to take advantage of AI techniques on the job. You will learn what AI can do for you, how to recognize when it will work, what the process is to implement it, and who you need to work with to succeed. Don't miss your chance to up-level your skills to take advantage of the most important marketing technology to come along since the Internet.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

9780137672974

0137672977

OCLC:

1302341414