Marvel by design / edited by Robert Klanten and Andrea Servert ; contributing editor, Liz Stinson ; texts by Asher Elbein [and eight others].

Format:

Book

Contributor:

Klanten, Robert, editor.

Servert, Andrea, editor.

Stinson, Liz, editor, writer of supplementary textual content.

Elbein, Asher, writer of supplementary textual content.

Language:

English

Subjects (All):

Marvel Entertainment Group.

Graphic arts.

Branding (Marketing).

Comic books, strips, etc.

Physical Description:

319 pages : illustrations (chiefly color), facsimiles, portraits ; 33 cm

Other Title:

Subtitle from cover: Graphic design strategies of the world's greatest comics company

Place of Publication:

Berlin : Gestalten, 2021.

Summary:

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel?s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.00Marvel By Design will celebrate the company?s visual language with an in-depth exploration of the design process behind the brand?s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.00Throughout the book, Marvel By Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

Notes:

Subtitle from cover.

Includes bibliographical references (page 319) and index.

ISBN:

9783967040265

3967040267

OCLC:

1272892983