1 option
Peloton's safety issues / Karen Robson.
- Format:
- Book
- Author/Creator:
- Robson, Karen, author.
- Series:
- SAGE Business cases.
- SAGE Business cases
- Language:
- English
- Subjects (All):
- Treadmills (Exercise equipment)--Safety measures--Case studies.
- Treadmills (Exercise equipment).
- Product recall--Case studies.
- Product recall.
- Industrial safety.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2021.
- System Details:
- text file
- Summary:
- Months after learning of safety concerns related to the Peloton treadmill, Tread+, Peloton issued a product recall. This case covers Peloton's initial reactions to the safety concerns, subsequent product recall, and brand position in the months after the recall. Students are asked to evaluate Peloton's reaction to the safety concerns, and to brainstorm what the company should do moving forward to ensure that they are positioned in a desirable way.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529795813
- 1529795818
- OCLC:
- 1284998935
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.