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The cold start problem : how to start and scale network effects / Andrew Chen.
Lippincott Library HD62.5 .C447 2021
Available
- Format:
- Book
- Author/Creator:
- Chen, Andrew (General partner), author.
- Language:
- English
- Subjects (All):
- New business enterprises.
- Investments.
- Social networks.
- portfolios (financial records).
- Physical Description:
- vii, 386 pages : illustrations ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2021]
- Summary:
- "A startup executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"-by leveraging networks effects to launch and scale towards billions of users"-- Provided by publisher.
- Contents:
- Machine generated contents note: pt. I Network Effects
- 1. What's a Network Effect, Anyway?
- 2. A Brief History
- 3. Cold Start Theory
- pt. II The Cold Start Problem
- 4. Tiny Speck
- 5. Anti-Network Effects
- 6. The Atomic Network
- Credit Cards
- 7. The Hard Side
- Wikipedia
- 8. Solve a Hard Problem
- Tinder
- 9. The Killer Product
- Zoom
- 10. Magic Moments
- Clubhouse
- pt. III The Tipping Point
- 11. Tinder
- 12. Invite-Only
- 13. Come for the Tool, Stay for the Network
- 14. Paying Up for Launch
- Coupons
- 15. Flintstoning
- 16. Always Be Hustlin'
- Uber
- pt. IV Escape Velocity
- 17. Dropbox
- 18. The Trio of Forces
- 19. The Engagement Effect
- Scurvy
- 20. The Acquisition Effect
- PayPal
- 21. The Economic Effect
- Credit Bureaus
- pt. V The Ceiling
- 22. Twitch
- 23. Rocketship Growth
- T2D3
- 24. Saturation
- eBay
- 25. The Law of Shitty Clickthroughs
- Banner Ads
- 26. When the Network Revolts
- 27. Eternal September
- Usenet
- 28. Overcrowding
- YouTube
- pt. VI The Moat
- 29. Wimdu versus Airbnb
- 30. Vicious Cycle, Virtuous Cycle
- 31. Cherry Picking
- Craigslist
- 32. Big Bang Failures
- Google+
- 33. Competing over the Hard Side
- 34. Bundling
- Microsoft.
- Notes:
- Includes bibliographical references.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.
- Other Format:
- Online version: Chen, Andrew. Cold start problem.
- ISBN:
- 9780062969743
- 0062969749
- OCLC:
- 1285369929
- Publisher Number:
- 99989028977
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