The la$t market / directed by Shuchen Tan ; VPRO.

Format:

Video

Contributor:

Tan, Shuchen, film director.

Prahalad, C. K., interviewee.

VPRO.

Icarus Films.

Language:

English

Undetermined

Subjects (All):

Philips Communication Systems (Firm : Hilversum, Netherlands)--Marketing.

Philips Communication Systems (Firm : Hilversum, Netherlands).

Marketing.

Developing countries--Commerce.

Developing countries.

Commerce.

Developing countries--Economic conditions.

Economic conditions.

Marketing--Developing countries.

Globalization--Economic aspects.

Globalization.

Genre:

Documentary television programs.

Nonfiction television programs.

Video recordings.

Physical Description:

1 streaming video file (48 min.) : digital, sound, color

polychrome

Other Title:

Last market

Place of Publication:

[Brooklyn, New York] : [Distributed by] Icarus Films, [2008]

Language Note:

Predominantly in English; some dialogue in other languages with English subtitles.

System Details:

System requirements: Firefox 4 and up; Safari 5.0 and up; Chrome version 21 and up; Internet Explorer 8 and up; Flash or HTML5 player.

Mode of access: World Wide Web.

video file

Summary:

A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan.

Credits:

Camera, Niels van 't Hoff ; editor, Rinze Schuurman.

Notes:

Title from title frames.

Originally produced by VPRO and broadcast as an episode of the Dutch television program Backlight (Tegenlicht) in 2007.

Description based on online resource; title from title frames (Docuseek2, viewed June 22, 2015).

Publisher Number:

if-mark Docuseek2

Access Restriction:

Restricted for use by site license.